Jaipur Rugs Flagship Store Interiors Competition Entry - The Qila

The “Qila” is a kaleidoscopic and sensory journey through the rich history of Jaipur Rugs. It is a spatial tribute to exquisite craftsmanship, and an architectural reflection of the meticulous attention paid to each and every collection.

Jaipur Rugs boasts a heritage steeped in tradition, yet it strides boldly towards the future. The “Qila” is a testament to this duality, weaving together traditional architectural elements and handcrafted materials with futuristic digital displays, contemporary space planning, and a timeless & unique visitor experience.

At the “Qila” Visitors are immersed in a vivid, tactile world that not only showcases the visual splendor of the rugs and collections but also captivates the senses with a symphony of touch, sound, and light.

The architectural allure of The “Qila” is heightened by the strategic use of lighting and reflections that ingeniously create a sense of ‘doubling,’ virtually expanding the confines of the interior space in unexpected and delightful ways. The design fosters a playful interaction between the environment and the visitor, instilling a sense of wonder and anticipation that something new and exciting awaits around every corner.

Every rug is revered as a unique work of art. Individual pieces are elegantly mounted on suspended pallets that glide along specially designed tracks. These tracks extend from the storage areas to the Interactive Gallery and Preview Lounge, allowing visitors to “summon” any using the interactive displays available at the viewing areas. Visitors can admire the carpets on display, or they can remotely ‘summon’ any rug of their choice from the storage area using the digital interfaces provided.